GLG News Analyses of the following article:

60 Million Consumers Contemplate Ditching Wireless

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Published at: blog.telephonyonline.com

Managing Mobile Spend

March 5, 2010

GLG Expert Contributor

Companies that do not actively manage the full spectrum of their mobile communications are missing significant opportunities to reduce their annual spend. By outsourcing to vendors with core competencies in mobile communication cost reduction, enterprise mobile environment can be transformed with confidence that company is getting its money’s worth for every mobility dollar spent.

Tal RaesideManaging DirectorInsight Strategic Services 
          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Wireless Spending Under Scrutiny but Mobile is Here to Stay

March 24, 2009

Mobile expenditures may come under scrutiny but ultimately consumers will continue to spend on wireless, and mobile operators need to properly segment their users to maximize profits and position themselves for future growth.

U.S. Wireless Customers - More Conscious of Cost/Value, Hence Scope For New Pricing Packages

March 24, 2009

GLG Expert Contributor

1. This story is very confusing because it fails to distinguish between dropping (or ditching) wireless service altogether and a very understandable increased attention by consumers to its costs and value, and their seeking ways to reduce the former with minimum or no impact on the latter. 2. Many consumers are searching for multiple ways to reduce their expenditures and wireless is not immune. 3. Serious analysis of the impact of the economic crisis on consumers' expenditures on wireless must take account of the relative priorities of multiple diverse categories of expenditure, and how the various outlays are viewed on a scale from essential to discretionary and luxury in light of consumers' current financial situations and perceptions of their future.

Samuel Greenholtz, Principal

Samuel GreenholtzPrincipalTelecom Pragmatics 
          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Poll on Wireless Users Cannot be Taken Seriously

March 23, 2009

1.     Extrapolating these finding out to 60 million people is a joke. 2.     Consumers that just owned a cell phone and not a landline were not reached, according to PC Magazine. 3.     Putting aside the lopsided nature of the calling pool, anything can be demonstrated with a poll based on the questions that are asked.

Gerry Christensen, Founder and CEO

Gerry ChristensenFounder and CEOWireless Waypoint 
          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

No Huge Shift to Prepaid Wireless Foreseen due to the Recession

March 23, 2009

Wireless carriers will price post-paid plans to retain customers and avoid churn.

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