A Campaign Aimed at a Rival Could End Up Haunting FedEx
Published at: www.nytimes.com
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John SchulzIndependent Analyst - Contributing EditorLogistics Management Magazine
FedEx vs. UPS: Round 13 of a 15-Round Heavyweight Doozie
June 10, 2009
FedEx is spending millions on an advertising campaign making it appear that rival UPS is accepting money from the federal bailout of banks, which is clearly is not the case at all. The campaign even includes a "bailout-o-meter" on a FedEx-sponsored Web site, Brownbailout.com. How much of this is over-the-top hype? Or is it just fair game between two rival small package delivery giants bent on winning each other's market share and driving up their costs?
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