British Airways May Start All-Premium Services Between U.S., EU

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Published at: www.bloomberg.com

Utility of Premium Services.

August 1, 2007

Analysis by: GLG Expert Contributor

Is it really worth investing in a competitive Premium Service? Are these lounges used?

Crowded Market for premium services Transatlantic - Room for BA and Virgin?

July 16, 2007

Analysis by: GLG Expert Contributor

Crowded market with new entrant and established players already offering services Are BA and Virgin going to be able to leverage their bulk and skills in this very niche sector?

A big jump for BA, targeting New Markets and New Products...

May 23, 2007

Analysis by: GLG Expert Contributor

All premium services between US and EU (excluding UK) is a new market for BA, which despite some attempts in short and medium haul flights, has never been successful in launching a new service outside of UK mainland.... From which European location they will try to serve the US ? as there are some barriers to entry and strategic choices before choosing "the" right airport to establish a profitable city pair... All premium services will (should) be a new product, not just a "me too" from the existing BA offering in this segment, or from the new entrants offering. Last but not least, how british clients will react to this another BA ? It will means that the same service (or even worse, a better service) will be available from abroad at lower prices ? Not easy to manage in term of customer relationship management...

British Airways starts sniffing out Open Skies opportunities

May 21, 2007

Analysis by: GLG Expert Contributor

In an effort to enhance its reputation for quality service, British Airways has announced it is looking at starting direct Europe-U.S. premium-only services. A little bit of the best of the both worlds given its Heathrow dominance, BA is clearly hoping it can steal big-ticket buyers in Europe away from its legacy-carrier competitors.