China's Chery Pact With Chrysler to Further Press UAW Over Costs
Published at: online.wsj.com
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Jack LiftonCo-founder and DirectorTechnology Metals Research, LLC
Chery to Buy Chrysler on the Installment Plan from Daimler?
January 3, 2007
Germany's DCX, which calls the shots at the Chrysler Group in Auburn Hills, Michigan, USA, all the way from Stuttgart, BRD, does not now, and never did, give a hoot for Detroit, Michigan, or American opinion.
The German styled "partnership of equals," which never existed has now collapsed.
The Chrysler Group makes large powerful cars that no one buys,
It also makes bland medium size cars that no one buys, and
It makes dull small cars that look designed to go directly to rental fleets.
Only Mercedes designers could find it strange that they cannot design cars to be purchased and driven by people who cannot afford (or increasingly don't want) Mercedes vehicles.
Their is a future for a small car maker with low overhead in America.
Perhaps it may be China's Chery, which could use Chrysler's dealer net, and some few Chrysler designers and marketing people.
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