GLG News Analyses of the following article:

CompuSchmooze Podcast #28: A Conversation about Using Social Media in Public Diplomacy, with David Saranga, Israel's Consul for Media and Public Affairs

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Published at: www.compuschmooze.com

Social media tools beginning to attract mainstream attention, especially from embassies practicing public diplomacy

January 12, 2009

GLG Expert Contributor

Social media provide important channels for marketers to reach prequalified audiences Use of social media can magnify the message by permitting it to be repurposed and shared by members of the audience within their trusted circle, providing third-party implicit endorsement of the message.

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