GLG News Analyses of the following article:

De Beers details 'unprecedented' holiday ad blitz

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Published at: www.nationaljewelernetwork.com

Nicholas White, President

Nicholas WhitePresidentRetail Horizons, Inc What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

DeBeers Blitz-Too Late to Help The Likes of Zale and Signet

November 10, 2008

DeBeers' decision to double its advertising investment in the US market comes too late to help retail jewelers this year; especially the middle market ones like Zale and to a lesser degree Signet.  However, leadership in rough diamond distribution and a renewed commitment to the US market could make a distinct difference in years to come.  Here's why.

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