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Facts about Google's acquisition of ITA

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Published at: www.google.com

Chicke Fitzgerald, Chief Executive Officer

Chicke FitzgeraldChief Executive OfficerSOLUTIONZ HOLDINGS What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Google's entry into travel - Extending the obsession with the air traveler

July 12, 2010

Last week, Google announced its acquisition of ITA, a Boston-based technology firm devoted to the development of technology to assist with the search and purchase of airline tickets.  They reported a price tag of $700 million in cash.I originally wrote about this transaction on April 23rd, in an article titled Travel Game Changer - What does Google's potential acquisition of ITA mean?

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