GLG News Analyses of the following article:

Google Launches A Major Offensive Against Microsoft With “Going Google”

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Published at: www.techcrunch.com

Google is building a VAR Channel

August 3, 2009

GLG Expert Contributor

When considering the vibrant market for Microsoft and IBM VARs (Partners) and a shift in spending for the SMB/SME market, it's no shock to see Google pushing their Google Apps solution in new and innovative ways.  Google wants to create a VAR channel for Google Apps and is taking steps to make that a more widely known reality with initiatives such as "Going Google".

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