GLG News Analyses of the following article:
Has The Ad Recession Hit Bottom Yet?
Published at: www.paidcontent.org
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Online Growth Opportunities in the Down Ad Market
June 11, 2009
The ad market has been brutal - the decline has been steady and hit 15.1% in Q1 according to Bernstein Research Ad Tracker. No sector grew including online which was a first. And while many, including ZenithOptimedia, still predict growth in online ad spend this year, even they have cut their projection in half to 4.5%. However, there are strategies for companies to make money in online advertising. It is key for online marketers to monetize their business - now more than ever.
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