GLG News Analyses of the following article:

How Timex Plans to Upgrade Its Image

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Published at: online.wsj.com

Keep On Ticking - Timex Group enters high fashion market

July 30, 2007

Analysis by: GLG Expert Contributor

1) Good move for Timex to expand it's brand portfolio 2) Will it downgrade Versace and Ferragamo's image 3) Will this upgrade Timex's image in the eye of consumer

Is it the NAME or the BRAND IDENTITY they will buy?

July 26, 2007

Analysis by: GLG Expert Contributor

Does the customer know that Timex is producting the Ferragamo or Versace Watchs? Do they care, how much? What can Timex do to make this marriage work?

Nicholas WhitePresidentRetail Horizons, Inc

Maufacturers manfacturer-An Italian fashion tradition

July 10, 2007

Italian fashion houses association with Timex is a win-win for customers.  Here's why.

Timex is an Excellent Business Partner

July 9, 2007

Analysis by: GLG Expert Contributor

1) Timex has access to the markets wanted by the Italian design companies 2) Timex has an established base of sales 3) Timex has the technical, marketing, and financial know how to access these markets succussfully 4) Timex has an international reputation for affordable quality

Will they know?

June 25, 2007

Analysis by: GLG Expert Contributor

If Timex is going to produce watches for Italian design houses under those Italian labels, how will the average consumer know that Timex is the real manufacturer?  It seems obvious the label, "Salvatore Ferragamo by Timex"will not appear any time soon.  The problem with most private labeling is exactly that its private and therefore does not enhance, or detract from, the image of the actual manufacturer.  The Polo collaboration with JC Penney will be more public, but who knows that Coach at one time made belts for Sears?  At this stage, it behooves the Italians NOT to call attention to the alliance. If Timex is to substantially change its image, it needs to market a luxury watch line under its own name.  This will take a large commitment of both time and resources, but it can be done.  Just as California wine makers succeeded in challenging the then dominance of France, Timex could prove itself as a competitive threat to the Swiss.

A Good Move But Still to Clear More

June 25, 2007

Analysis by: GLG Expert Contributor

1. Timex Group basic customers are of middle class familly. 2. Timex leads in that part of class in cheap and medium range. 3. By Colabrating with few Italian Brands its just to show hands in High End Watch Industry. 4. Other Brands in Luxury Watches are known for their Excellence in High End Watches and its diffcult to steal that market share from them. 5. Compition with elite manufactres will be a tough task for Timex.