GLG News Analyses of the following article:

News Corp. Weighs an Exclusive Alliance With Bing

view article

Published at: www.nytimes.com

The Golden Goose Wants to be Paid

November 25, 2009

GLG Expert Contributor

OVERVIEW: Microsoft CEO Steve Ballmer and Rupert Murdoch's publishing syndicate News Corporation (News Corp). are considering the concept of charging search engine providers to access indexed online content. Microsoft seems willing to pay, and New Corp and the rest of the publishing world are hoping they’ve finally found the "cha-ching" angle in an online world. How does this shift affect the search engine industry, online advertisers, and the average internet user?

Subscribe to Updates

RSS By RSS

Add to Google Reader or Homepage

Subscribe in Bloglines

Work for one of the world's leading organizations? Get started now.

Get Intelligently Connected
with the world's leading experts

GLG's 850+ Clients Include:

More than 70% of the world's leading
mutual funds
15 of the leading 20
global banks
9 of the leading 10
global private equity firms
5 of the leading 10
AmLaw firms
Fortune 500® Companies
in nearly every industry sector, including pharmaceuticals, insurance, chemicals, energy and computer software