Nielsen: U.S. Ad Spending Plummets $3.8 Billion
Published at: www.mediapost.com
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Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS
First Quarter 2009 As Spending Uglier than Expected Across Media
June 10, 2009
Nielsen has just released first quarter ad spending data for all media sectors, with all sectors of the media industry showing declines ranging from single to double digits.
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Value added -ad media expenditure
June 10, 2009
In the current economic climate :- 1. Can the media expect that ad expenditure/revenue will be unaffected? Surely,they are as subject to market forces as any other industry!! 2. Does the media industry ask and evaluate value for money -given the total counter productive repetitive ads trying to brainwash consumers ? 3. The shift towards Hispanic ads in USA is hardly surprising given the increasing % of this population segment. I believe it is time for the media industry to a critical look at and ask the same soul searching questions as above;if not, the same market forces which have caused havoc among many of our industries will surely seal them to the same fate.
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