GLG News Analyses of the following article:

The Landline That Refused to Leave

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Published at: online.wsj.com

Home Networking Trends

October 19, 2009

GLG Expert Contributor

The number and breadth of products connected to home networks continues to increase. 35 million households in the US have data networks, and the figure is expected to grow by 50 million by 2012. Just 10 years ago there were only 2.8 million households with data networks.

Ubiquitous Broadband Households

May 27, 2008

GLG Expert Contributor

Landline’s last stand that households have a reliable voice connection and an established phone number will be surpassed by the new standard for households to have broadband access.

Landline quality beats cell phones hands down

May 27, 2008

GLG Expert Contributor

Cell phone sound quality is far below that of land lines, and that's going to get more important as the population ages and hearing fades. Sound quality is also vital for business calls -- it's hard enough figuring out what some non-native English speakers are saying on a good line; cell lines can be impossible.

Samuel Greenholtz, Principal

Samuel GreenholtzPrincipalTelecom Pragmatics 
          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Generational Preferences Likely Leads to Landline Loss Stabilization

May 22, 2008

1.      It is somewhat ironic that the CDC appears to be more concerned about its ability to poll with fewer landlines then in having reliable transmission in a potential disaster. 2.      One would be hard pressed to get most people aged 45 and over to give up their wireline phones (and people are living longer). 3.      The source article ignores the increasing number of home-based businesses and telecommuting.

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