GLG News Analyses of the following article:

Trimble to Acquire @Road

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Published at: www.forbes.com

Jay Thompson, President and General Manager

Jay ThompsonPresident and General ManagerTransportation Business Associates What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Big MRM Opportunities Exist In Transportation

January 9, 2007

 When the economy cycles, transport companies look away from adding capacity and back toward productivity gains and other efficiencies to add to profitability. This is happening again.

Tying appropriate software together with the most cost-effective data transmission mode requires customer analysis, not the “ours is best - you figure out how to use it” approach. Satellite v. cell v. WiFi v. on vehicle v. handheld v. ??? are the still open questions. We also must throw RFID, getting rid of paper, etc. into the mix.

Trimble’s purchase of @Road has teamed up a platform provider with a software developer needing a platform. While the combined entity addresses a variety of mobile service industries, the trucking industry is wide open for someone to address it.

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