GLG Seminar: (Palo Alto) Online Advertising Sector

Time & Location

Originally Presented: August 7, 2008 8:00 AM, Palo Alto

Presenter(s):

GLG Expert Contributor

Agenda:

  • Shift of spending from large portals to smaller sites
  • Monetization of social media ad inventory, widgets, long-tail sites, and gadgets
  • Developments and new purveyors of online audience, web usage metrics, and primary research for marketers
  • Developments among large brand advertisers as they become multi-channel, interactive, viral, and personal

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About GLG Live Meetings

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. GLG Live Meetings enable clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.