GLG Seminar: Radio Ad Spending

Time & Location

Originally Presented: May 22, 2008 9:30 AM, New York

Presenter(s):

GLG Expert Contributor

Agenda:

  • A binary business: Why has David (smaller markets) been beating Goliath (big markets) 21 of the last 25 months?
  • Losing audience share & advertising share vs. boosting ad rates: Why can’t radio be like TV and newspapers?
  • Direct & indirect competition: What are the hits, misses and myths?
  • Good business vs. bad stock: Commercial radio turns 88 years old this year, what is its life expectancy?

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About GLG Live Meetings

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. GLG Live Meetings enable clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.