GLGi: Capturing Lifetime Value - The Promise of Multi-Channel Marketing

Time & Location

Originally Presented: January 23, 2007 1:00 PM, New York

Presenter(s):

GLG Expert Contributor

Agenda:

  • Synergy of heightened customer value due to cross channel activity within a single brand
  • Assessment of unequal balance of trade between channels & how marketing in one channel drives business to the other
  • Use of consumer purchase data in managing multi channel customer contact strategies
  • Examples of multichannel successes & issues at three client companies: Home Depot, Amazon.com & Dover Saddlery (discussion limited to publicly revealed information)
  • Characteristics of companies & markets that lead to multichannel success

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A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. GLG Live Meetings enable clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.