GLGi: Local Search Advertising

Time & Location

Originally Presented: May 3, 2007 7:30 AM, New York

Presenter(s):

Gordon Borrell, CEO, Borrell Associates IncGordon Borrell

CEO
Borrell Associates Inc
What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Agenda:

  • Erosion of advertising from traditional media channels (newspapers, Yellow Pages, radio, etc.) caused by search engines
  • Types of local advertisers buying search advertising, and the specific amounts they are budgeting
  • Internal strategic moves by Google, Yahoo, Local.com, intended to tackle the local search marketplace
  • Independent initiatives by local media entities in the newspaper and yellow pages industries to get into the business

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August 28, 2008 | Play RecordingGLG Webcast: The Integrated Digital TV vs. the Set-Top Box - Aug. 28, 2008 at 2:00PM EDT/11:00AM PDT

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About GLG Live Meetings

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. GLG Live Meetings enable clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.