GLGi: Online Ad Networks

Time & Location

Originally Presented: September 13, 2007 9:30 AM, New York

Presenter(s):

Bart Barden, Senior Director of Online Business, POPCAP GAMES, INC.Bart Barden

Senior Director of Online Business
POPCAP GAMES, INC.

          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Agenda:

  • What is the competitive landscape of ad networks?
  • How do ad networks work?
  • How are ad networks making money?
  • What are the current and future trends for ad networks?

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