GLGi: Paid Search Immersion - Buying Keywords from Yahoo and Google

Time & Location

Originally Presented: February 20, 2007 9:30 AM, New York

Presenter(s):

Ben Kirshner, Professor, NEW YORK UNIVERSITY (INC)Ben Kirshner

Professor
NEW YORK UNIVERSITY (INC)
What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Agenda:

  • Project Panama: What is the impact?
  • Search: How are campaigns started and how do they charge?
  • Bid Management Tools: What are the yesterday and futuristic tools?
  • Google and Yahoo: What do advertisers face when advertising?

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August 28, 2008 | Play RecordingGLG Webcast: The Integrated Digital TV vs. the Set-Top Box - Aug. 28, 2008 at 2:00PM EDT/11:00AM PDT

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About GLG Live Meetings

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. GLG Live Meetings enable clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.