GLGi: Shifting Market Share for Automotive OEMs: A Focus on Brands
Time & Location
Originally Presented: June 14, 2006 8:00 AM, New York
Presenter(s):
Trevor RudderhamEVP and Chief Development Officer
Carbon Motors Corporation
GLG Expert Contributor
Agenda:
- Reasons why automotive brands are important
- Qualitative assessment of brands in North America
- New revenue opportunities based on population shifts
- New revenue opportunities based on environmental/fuel economy trends
- New brand competitive landscape
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