Teleconference: Local Search - The Future? (17:00 BST/12:00 PM EDT/9:00 AM PDT)

Time & Location

Originally Presented: August 19, 2010 5:00 PM, Teleconference

Presenter(s):

GLG Expert Contributor

Agenda:

    Note: The time listed above is British Summer Time, for US clients, this Teleconference will occur at 12:00 PM EDT/9:00 AM PDT. Small and medium-sized businesses have traditionally utilised directory service providers like Yell, Truvo, and Pages Jaunes to market products and services, but with online search becoming increasingly localised, what role do traditional print directory providers have? Could new media players like Google, Qype, and TrustedPlaces complement or replace traditional directory providers? Ben Legg, Chief Operating Officer of European Directories, will discuss these issues Thursday 19 August. TOPICS
  • Is the traditional print directory business dead, and how does this differ between European geographies?
  • Which directory providers are best positioned to exploit local search?
  • How do directories vs Google compare in ROI, strengths, and weaknesses in serving SMEs?
  • What threats are there from business-listing intermediaries and mobile location-based services? For those unable to attend this Teleconference at its scheduled time, an audio replay may be available within 24 hours.

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February 18, 2009 | Play RecordingGLG Webcast: Predictions on Newspaper Advertising for 2009- February 18, 2009 at 2:00PM EST/11:00AM
August 28, 2008 | Play RecordingGLG Webcast: The Integrated Digital TV vs. the Set-Top Box - Aug. 28, 2008 at 2:00PM EDT/11:00AM PDT

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About GLG Live Meetings

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. GLG Live Meetings enable clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.