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American Eagle Extends Brand with Fragrance
July 26, 2006
Beauty Beat: American Eagle Jumps Into Fragrance | wwd.com
American Eagle will launch a 2 new fragrances in October - 1st time that they have had a girls/and guys fragrance.
Projected by industry sources at $20 million revenue annually
Strong complement to Aerie intimate apparel
JC Penney finds way enter Prestige Beauty Biz in big way
April 17, 2006
Beauty's Big Shake-up: J.C. Penney, Sephora Form In-Store Alliance | www.wwd.com
The clear winner here (assuming flawless execution) is JC Penney & LVMH Moet Hennessy Louis Vuitton (owner of Sephora) - as well as the major beauty companies - i.e. Lauder, L'oreal, P&G Prestige - that were among the losers of the Federated/May Co Merger.
Kohl's - lacking a prestige beauty business - potentially can loose customers to JCP, as the roll out of Sephora ramps up.
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