Mr. Bart Barden

Senior Director of Online Business, POPCAP GAMES, INC.

GLG News by Mr. Bart Barden, Senior Director of Online Business

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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Yahoo Focusing on Premium Ad Inventory

February 15, 2007

Analysis of:Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

Is Yahoo Panama Too Late?

February 13, 2007

Analysis of:Friendster Using Google Search and Ads | blog.searchenginewatch.com

Key Point 1: Yahoo has been losing publishers to Google prior to Panama Launch

Key Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

Mobile Advertising Needs Standard Products for Growth

February 9, 2007

Analysis of:Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com

Executive Summary:

Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.

Key Point #1: Standardization will drive more growth.

Key Point #2: Currently there are room for 3rd parties to provide innovative services in the Mobile Advertising Value Chain.

Key Point #3: Carrier fees and distribution have limited innovation.

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