Mr. Ben Kirshner

GLG News by Mr. Ben Kirshner, Professor

GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

PPC Keywords and Trademarks

May 14, 2007

Analysis of:Google to Face First Jury Trial Over its 'Adwords' Keywords Search Program | interestalert.com

Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.

Quigo could be next to be aquired

September 19, 2006

Analysis of:Quigo: The next Google? | money.cnn.com

Google has done a great job buying really good technology companies.  These guys could be next.

MySpace is now Google's Space

August 11, 2006

Analysis of:Google Signs $900M Deal With MySpace | www.dailytech.com

This article explores some of the implications from Myspace partnering with Google. 

Google Radio Coming Soon

August 7, 2006

Analysis of:XM makes advertising deal with Google | phoenix.bizjournals.com

This artlice talks about Google aggrsive push into the struggling radio market. 

The hundreds of thousands of Google's clients will be introduced to the radio business, through their purchase of Dmark a few months ago. 

This is the first major deal announced towards Google jumping into the radio business

Click Fraud- Good or Bad for Advertisers

July 27, 2006

Analysis of:Google opens the window on click fraud Company says it will be more transparent with advertisers | www.sfgate.com

Google Inc. said Tuesday that it plans to be more transparent with advertisers about a problem known as click fraud, reversing a policy of secrecy that left many advertisers in the dark about whether they were victims of scammers.

The change by the Mountain View Web giant is intended to combat increasing fears that advertisers are paying -- in some cases thousands of dollars -- for bogus clicks on their ads.

Will Google Checkout survive without Ebay

July 13, 2006

Analysis of:Google Checkout Doesn't Pay on EBay | www.informationweek.com

Google Checkout is taking a direct stab at
Gateways such as Verisign, Authorize.net and Cybersource. It is also going after Big Merchant account processors such as first Data, and Finally Ebay from the perspective it could hurt their Shopping Comparison Engine Shopping.com.

All of these companies will be affected because Google Checkout will redirect the checkout process through them thus lowering volume on all the other players.

Can MSN ever catch up to Google?

May 18, 2006

Analysis of:Microsoft CEO: catching Yahoo, Google to take time | www.washingtonpost.com

This article is about an interview Steve Ballmer gave in Silicon Valley.

Mr. Ballmer never explained why it will take 5 years to catch his competitors. I’m going to give some insight to MSFT and their plan to catch Google.

Domain Names

May 8, 2006

Analysis of:GM Cuts Pickup, SUV Output | online.wsj.com

What is the value of a domain? Answer: what ever someone is willing to pay for it.

What people and companies are paying for these names has gone up thousands of percentages points in the last few years.

This article discusses how a new private fund is going around and buying generic domain names. There have been a few of these companies doing this. Marchex is the only public company buying large portfolio of domains.

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