David Sykes

Mr. David Sykes

Principal, PRMA Consulting Ltd.


          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

GLG News by Mr. David Sykes, Principal

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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Exubera - approvable is no longer reimbursable

October 24, 2007

Pfizer Abandons Exubera, Posts 77% Earnings Decline | online.wsj.com

Exubera is the first major product to fail primarily due to Pfizer's inability to convince payors of it's value for money There is now significant additional risk in achieving market access after regulatory approval. Pricing and reimbursement decisions will play an increasingly important role in the commercial success of companies going forward.

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