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How much is too much?

April 3, 2008

Analysis of:Pernod pays €5.63bn for Absolut owner | www.ft.com

Economic viability depend on two major variables. Volume Growth: How many more 9 liter cases had been considered to the analysis? Brand Profitabilty: How will the profit after marketing be increased on a unitary basis? Shelf price increases may be difficult given the crowed premium vodka space. Would reduced marketing be possible?

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