Contributing Member of the Technology, Media & Telecom Councils

Names and details of certain GLG News authors are available only to GLG Clients and Council Members. GLG News authors are subject-matter experts within the GLG Councils and are available for expert consulting - by phone, in-person, or written analysis. To find out how to become a GLG client or Council Member, click here.

GLG News by this Author

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

Facebook's Ad Model A Game-Changer? Maybe for Digital, but for Traditional Media, It's Probably Business As Usual

June 1, 2009

Analysis of:How Facebook Will Upend Advertising | www.businessweek.com

The Businessweek article, "How Facebook Will Upend Advertising," points out the growing popularity of social networks like Facebook and hence the growing potential to utilize social networks as ad vehicles. The article states that we are on the verge of breaking the mold and that soon we can expect all media to be trackable and accountable. The article also points out the new opportunities in technologies like Facebook's Connect. "Recommendations" from a peer group, in the form of what's most popular in the group, are not a direct form of advertising and can feasibly be as effective as word-of-mouth. The challenge is to exploit the advantages inherent in these new forms of peer-to-peer marketing.

Page : 11 to 1 of 1

Subscribe to Updates

By RSS