Contributing Member of the Technology, Media & Telecom Councils

Names and details of certain GLG News authors are available only to GLG Clients and Council Members. GLG News authors are subject-matter experts within the GLG Councils and are available for expert consulting - by phone, in-person, or written analysis. To find out how to become a GLG client or Council Member, click here.

GLG News by this Author

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

The Advertisers Perspective on Microsoft and Yahoo!

July 30, 2009

Analysis of:Microsoft, Yahoo! agree on Internet search partnership | news.yahoo.com

This article from the Associated Press is one of several in the media reporting the recent business deal between Microsoft and Yahoo!. It examines the business implications of the agreement for both corporations, providing some insights of interest to investors. The piece delves less diligently into the ramifications for Internet users and online advertisers. This analysis examines the agreement from the perspective of those interests.

Disney Advances Research in Online Advertising Effectiveness

July 27, 2009

Analysis of:Lab Watches Web Surfers to See Which Ads Work | www.nytimes.com

This report from the New York Times describes the launch of a new scientific research effort by the Disney Corporation to determine the characteristics of online advertisements that are most effective at influencing the behavior of Internet users. The stated objective of the research is to discover “laws” that govern user reaction to ads, in order to provide objective strategic guidance to future advertising clients of the media giant. Some preliminary findings are described.

Page : 11 to 2 of 2

Subscribe to Updates

By RSS