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While neither of these organizations is an established player in home healthcare, they certaintly have name recognition to establish dominate positions here. However, with the huge potential this emerging market promises, they will have to position themselves against a numer of other consumer electronics, information technology and medical device/diagnostics companies.

April 22, 2009

Analysis of:Intel, GE Form Health-Care Alliance | online.wsj.com

1. It shows that the giants are well aware of the huge potential this market offers, considering the aging population, healthcare crisis, and increasing emphasis on preventative medicine and disease management. 2. Each of these companies is staking a claim on the home healthcare market and committing signicant resources to establish a market and technology lead. They will compete against an array of healthcare, consumer electronics, and medical device/diagnostics manufacturers. 3. Neither of these companies is an established player in home healthcare. Intel is relatively new to the end-user equipment market, and GE, while a strong player in healthcare provider markets, must establish credibility on the consumer/retail side.

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