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A Prime Example of Growing Too Fast and Doing Too Much

April 14, 2008

Analysis of:Starbucks New Strategy | topics.nytimes.com

Starbucks has grown too fast, and in too many smaller markets. Evidence is reflected in an interstate location located nearby where they stopped building the site. This is a small town. Another example is in another small town nearby off the interstate, where there exists a free standing Starbucks. In the same shopping center inside a Kroger, there exists, you guessed it, a Starbucks. With McDonald's and others entering the coffee fray, it is no wonder that Starbucks began struggling. Growth had to slow down, nonperforming units had to be closed, and a refocussing on what made Starbucks so popular, their coffee, had to be initialized. It will take while, maybe a long time, for the chain to recover to where it was.

Don't Forget Hardee's!

March 1, 2007

Analysis of:Fast-food rivals suit up for breakfast war | www.usatoday.com

It is interesting to see that Wendy's, Subway, and even Starbucks are entering the breakfast arena. BK has been there for a while. Wendy's had breakfast in several locations many years ago. All the while, we at Hardee's continue to do what others would like-grow our breakfast business through made from scratch biscuits, periodic infusions of new products, and an emphasis on product quality. Of course, everyone would like to beat McD's. Hardee's actually does pretty good at breakfast side by side with McD's.
 

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