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Starbucks Strategic Transformation, Status? Implications for Future Value.

November 1, 2009

Analysis of:Starbucks CEO Howard Schultz on New Coffee, Future | www.foxbusiness.com

The is final article in this week's series of 4 that have taken a closer look several of the key strategic initiatives being employed by Starbucks under the leadership of former CEO/Founder Howard Schultz, who reassumed the CEO Position early last year. In this article we will examine the implications of several issues relating to Starbucks' store closing program.

Starbucks Comparable Store Sales. Does .4% YTD Improvement Show Progress?

October 29, 2009

Analysis of:Starbucks CEO on New Coffee, Future | councils.glgroup.com

This is the second article in a series of four to be published in this newsletter this week taking a closer look individually at several of the key underlying variables contributing significantly to Starbucks reported recent improvements in North American Company Operated Comparable Store Sales. This article will provide insight regarding the effect that closing 563 of their least productive stores is having, on Starbucks' reported Comp Store Sales associated with the remaining open stores.

Starbucks VIA. Strategic Implications for the Brand. Early Read on Introduction

October 27, 2009

Analysis of:Starbucks CEO Howard Schultz on New Coffee, Future | www.foxbusiness.com

Annual worldwide Instant Coffee sales total about a $21 Billion, or about 40% of overall annual world coffee consumption. In the US, annual instant coffee sales total about $700 million. Starbucks presently has a 4% share of the $8 Billion US "At -Home" market. Research Indicates most consumers associate instant coffee with poor quality and taste. This article examines the implications upon Starbucks overall Brand positioning, of it's recently announced entry into the instant coffee market.

Starbucks Recent Same Store Sales Performance; Implications for Future Growth

October 24, 2009

Analysis of:Starbucks CEO Howard Schultz on New Coffee, Future | www.foxbusiness.com

Starbucks CEO Howard Schultz recently noted that he the was "cautiously optimistic" regarding upcoming Holiday period sales, noting the recent "sequential improvement" in "Same Store Sales" in Starbucks North American Operations. This indicator has improved over the course of the last 3 quarters from a level of <10%> for Q1-09, to <6%> for Q3-09. These results may not be a reliable indicator of notable improvement in the underlying vitality of the coffee giant's business.

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