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Microsoft Mac Business Unit and TellMe dive into iPhone SDK

March 27, 2008

Analysis of:Apple Faces Challenges In Driving iPhone Adoption By Business | www.informationweek.com

The iPhone will cross seamlessly from personal to business use. Microsoft will develop for it and at that point, the best-designed handset with the best software combination will be able to win.

First Vista, now this.

March 11, 2008

Analysis of:Microsoft rolls out test of new Internet Explorer 8 | www.reuters.com

New businesses, especially tech-startups are increasingly leaving behind the Microsoft Suite altogether. They find the software unfriendly and increasingly cumbersome. Microsoft has increased the complexity and decreased the stability of the overall suite over the past 10 years.

Major gap

December 18, 2006

Analysis of:Gap Inc. launches Piperlime online shoe store | today.reuters.com

- terrifying name
- confusion on all sides
- too late to this game

Firedog not so hot

December 18, 2006

Analysis of:Circuit City chases service with new Firedog brand | today.reuters.com

- Circuit City doesn't "get" service
- Not enough on the Firedog menu

Virtual Worlds - real insight needed

November 21, 2006

Analysis of:Dell sets up shop in Second Life | www.computing.co.uk

Dell has set up a four island complex inside the massively multiplayer online game Second Life. The investment is minimal. The press is huge. Is this the future?

The right way to engage the audience

November 21, 2006

Analysis of:Real cars drive into Second Life | www.cnn.com

An interesting competition as car companies compete to enter this virtual world.

Virtual worlds - the next frontier (it's 1996 again)

October 27, 2006

Analysis of:IBM eyes move into Second Life ‘v-business’ | secondlife.reuters.com

* Virtual worlds will become an expected platform for ecommerce.

* Virtual worlds will be used for training and meetings.

* This is a revolution in the making.

Digital entertainment branding will surpass all "advertising"

August 23, 2006

Analysis of:Capitalism encroaches on virtual utopia | www.americanapparel.net

Apparel firms and big media are struggling to wake up to new media - especially user generated content.

Virtual worlds - real marketing?

June 1, 2006

Analysis of:Avatar-Based Marketing | harvardbusinessonline.hbsp.harvard.edu

- Virtual world populations are now large enough for large brand marketers to consider.

- No precedent exists for advertising "inside" virtual worlds.

- In theory, there are a couple of possible approaches - in reality, they are still experimental.

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