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Not So Fast There...Fast Food Still First Choice

July 29, 2009

Analysis of:Fast Food Fading? | www.forbes.com

Recent declines in share reflect overall market conditions, not consumer preference.

Changing Spending Patterns Among Teens

February 24, 2009

Analysis of:Abercrombie & Fitch clothed in green | www.marketwatch.com

The savvy teens we survey have one or two branded pieces from A&F complemented by mass market look-alikes. Moreover, they're feeling the pinch as their parents are pulling back. We're also starting to hear a phrase more and more--"Old is the new black," and always-sensitive teens are becoming leery of trotting out new duds when some of their best friends are restricted in their spending. The rise of thrift store shopping and a willingness to score last year's products at deep discounts is beginning to have the same cachet as having the new, hot number.

Clever Strategy--Not Determinative

October 21, 2008

Analysis of:In early holiday push, Wal-Mart cutting toy prices | www.reuters.com

Wal-Mart has consistently cut prices at the beginning of the Q4 toy season. It garners lots of publicity. This year, however, they are using it to move through spring and summer inventory. Great idea! Excellent product, and it gets consumers into the stores and thinking about toys. Also, it primarily means that they don't have to cut prices on hot Q4 items. K-B quickly followed suit, and Hasbro has been promoting that the bulk of its toys are under $20 (not news to anyone paying attention). As Wal-Mart understands that prices have had to rise due to currency revaluation, rising materials costs, increased safety testing and more, they can still promote lower prices and deliver value to consumers while still having room to maneuver with prices on Q4 items as the season develops. Still, traffic generated by this promotion cannot be extrapolated to the toy season as a whole. The goal is to attract consumers while maintaining margins.

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