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Lessons to Be Learned: Farewell to Exubera
October 23, 2007
Pfizer Abandons Exubera, Posts 77% Earnings Decline | online.wsj.com
There remains a very important message to be learned from from Pfizer closing the doors on Exubera: physicians and other prescribers are not yet ready to embrace inhaled insulin. Despite the clinical results that Big Pharma may present, many health care professionals are incredibly reluctant to prescribe a new product that could end up being the next Vioxx or Avandia. Spirometry, long-term effects to the pulmonary system, and absorption rates are just a few of the red flags raised.
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