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Branding implications

April 16, 2008

Analysis of:Exclusive Lines May Prove Risky In Cool Economy | online.wsj.com

The brand is as important as the operational neccesities of the business.

The Branded Environment

July 26, 2007

Analysis of:Online Popularity Context Next in Barbie-Bratz Brawl | online.wsj.com

The new media brand experience is essentially no different in purpose or result than the old media experience.

Limited Distribution Proprietary Brands

June 14, 2007

Analysis of:Stores push aside designers | www.latimes.com

The tug of war between national marketers and their retail partners for the hearts and minds of the consumer is as old as retailing itself. Both sides of the issue can be argued; both are legitimate strategies. However, once the customer is bored, or feels cheated or neglected, everyone is going to suffer.

Licensed Brand Extensions

June 12, 2007

Analysis of:Macy's Drops 'Mock Homes' for Martha Stewart | online.wsj.com

While there is no question that a housing correction will impact home furnishing sales, an argument can be made that consumers will upgrade their interior home space that they cannot leave. Unique and differentiated product is critical to capture their attention during this unsettled period, and licensing is a tried and true avenue for accomplishing that aim.

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