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Should Mobile Value Added Service Providers Fund Network Development?

March 24, 2011

Analysis of:Web players must help fund networks says new GSMA chief | www.rethink-wireless.com

In comparison to Apple (NASDAQ:AAPL), Google , Facebook, Foursquare and others, Mobile Network Operators continue to struggle in their quest to generate significant revenues from mobile data services. Operators once again are turning their focus to securing agreements from these value added service providers to pay for the privilege of using their networks. Are they ignoring the downsides?Ade Bamigboye

Should Mobile Value Added Service Providers Fund Network Development?

March 21, 2011

Analysis of:Web players must help fund networks says new GSMA chief | www.rethink-wireless.com

In comparison to Apple, Google, Facebook, Foursquare and others, Mobile Network Operators continue to struggle in their quest to generate significant revenues from mobile data services. Operators once again are turning their focus to securing agreements from these value added service providers to pay for the privilege of using their networks. Are they ignoring the downsides?Ade Bamigboye

Does Nokia Need The Operators Or Do The Operators Need Nokia?

February 10, 2011

The prospect that Nokia might adopt Android has alarmed some of the leading operators who worry that this will further strengthen Google's position in the mobile space. Some have offered to support MeGoo, the Nokia/Intel Open Source platform that grew out of Nokia’s maemo operating system. For Nokia this is not a realistic option as time is of an essence.Ade BamigboyeMobile Flow

Will GP Commissioners Embrace Telehealth? Absolutely But Not Yet

February 1, 2011

Analysis of:Will GP Commissioners Embrace Telehealth? | www.guardian.co.uk

UK Government's move to shift most of the national healthcare budget to GPs could pave the way for more radical adoption of technology driven healthcare solutions that include telecare and mobile health. There still is however, a burden of proof to overcome and significant challenges remain.Ade BamigboyeMobile Flow

Visa Gets Serious About Mobile Commerce

April 24, 2010

Analysis of:Visa Bets $2B on Mobile Payments | www.americanbanker.com

Using acquisition of CyberSource as a launch pad, Visa wants to lead on mobile e-commerce but still sees mobile as a separate channel from traditional on-line selling.Ade BamigboyeMobile Flowhttp://mobile-flow.com

Visa Gets Serious About Mobile Commerce

April 22, 2010

Analysis of:Visa Bets $2B on Mobile Payments | www.americanbanker.com

Using acquisition of CyberSource as a launch pad, Visa wants to lead on mobile e-commerce but still sees mobile as a separate channel from traditional on-line selling.Ade BamigboyeMobile Flowhttp://www.mobile-flow.com

Global CMO Survey: Digitally Empowered Clients Threaten Traditional Ad Agencies

April 20, 2010

Analysis of:Threat to advertising agencies as clients become digitally empowered | www.ft.com

Technology advancements and a radical shift in the way that customers engage with brands are creating challenges for traditional agencies. Whilst on the one hand the global economy starts to offer the promise of growth, a lack of appropriate skills threatens to remove access to this opportunity.Ade Bamigboyehttp://mobile-flow.com

Association of Online Publishers - Investing In Mobile A Top Priority

March 29, 2010

The Association of Online Publishers (AOP) in their annual census across 1,500 publishers and brands identified investing in mobile skills as a top agenda item for publishers in the year ahead. iPhone apps continue to be favoured as the best approach to use but other platforms and mobile channels should be considered.Ade Bamigboye, Mobile Flowwww.mobile-flow.com

Google Sees Price Of Mobile Ads Higher. Rise Of Social Networks Could Stop This

March 18, 2010

Analysis of:Google Sees Mobile Search, Ads Expanding Quickly | blogs.wsj.com

Google exec Gundotra expects the actual price per mobile ad unit to increase and ultimately exceed the price of desk top ad units. With the price of search already high and Social Networks offering credible alternatives, can this really happen?Ade BamigboyeCEO, Mobile Flow

m-health sector’s healthy opportunities? - Same old claims, same old problems

March 10, 2010

Analysis of:Healthy opportunities in the m-health sector | www.telecoms.com

There is once again much focus on the opportunities presented by the m-health market. Claims that m-health will revolutionise affordable healthcare delivery to all have been heard before with e-health, tele-care and tele-medicince. Where these initiatives did not live up to expectation will m-health be any different?Ade Bamigboye, CEO Mobile Flowwww.mobile-flow.com

Newspaper Publishers denounce BBC Plans For Mobile – But Need To Save Themselves

February 23, 2010

Analysis of:Newspaper publishers rally against BBC plans for mobile apps | www.mediaweek.co.uk

Months after News Corporation argued that the BBC is a provider of state sponsored journalism, the Newspaper Publishers Association (NPA) are rallying against the BBC’s relentless adoption of mobile technology. The problem is not with the BBC. It is with the difficulty that publishers have in identifying and transitioning to business models that will work in the digital age.Ade Bamigboye, CEO Mobile Flow

Mobile Operators Unite On Global Apps Platform - Not The Way To Kill App Stores

February 16, 2010

Analysis of:Mobile operators unite on global apps platform | www.mobilebusinessbriefing.com

Participants in the Wholesale Applications Community, set up to create a cross platform standard for mobile apps are publically declaring en-masse that they have a plan to capture a significant share of the revenues being generated from the apps space. But the plan is flawed. It relies upon being able to create a new standard for a part of the ecosystem over which they have no control and limited influence.Ade BamigboyeCEO, Mobile Flowwww.mobile-flow.com

GSMA / comScore Mobile Media Metrics - Far From Complete

February 9, 2010

Analysis of:GSMA and comScore Announce UK Launch of Mobile Media Metrics | gsmworld.com

The Mobile Media Metrics launched by the GSMA / comScore is a step in the right direction for mobile marketing practitioners seeking metrics to help them determine their real ROI but it does not include key mobile channels – SMS, MMS and Mobile Video are all just as important as the Mobile Internet. Ade BamigboyeMobile Flowhttp://mobile-flow.com

Phishing Scams Cast Net On Mobile Banking; Has Wider Implications For App Stores

February 3, 2010

Analysis of:'Phishing' Scams Cast Net on Mobile Banking (Wall Street Journal) | online.wsj.com

Phishing apps or those that give incorrect results or poor advice are just a few of the problems that will need to be resolved if app market places are to maintain high standards. For some industries, centralised app clearing houses could be the key to highlighting which apps meet their industry standards in terms of quality, accuracy and correctness. Open app stores then become less of an issue.Ade BamigboyeCEO, Mobile Flowhttp://www.mobile-flow.com

Google vs. China - Business vs. Censorship?

January 13, 2010

Analysis of:Google 'may pull out of China after Gmail cyber attack' | news.bbc.co.uk

In a week when Google announced that it was potentially going to close down its China operation, ITV, Britain’s largest commercial broadcaster announced that it was moving in through a partnership with Chinese state broadcaster Hunan Satellite Television. Chasing lucrative business opportunities in an environment where government censorship and control is high continues to be a fine balancing act. Many affected business prefer to remain silent. Google is bucking the trend. Why now? why this way?

Google's Nexus One - Game Changer But How?

January 3, 2010

Analysis of:Google's Nexus One Set for Jan. 5 Unveiling? | www.internetnews.com

There has been much speculation over the last few months regarding Google’s plans for their branded smart phone. Rumours have turned to ‘leaks’ and there is strong indication that the pricing models will not be that disruptive after all. At a time when many analysts agree that the ingredients to support rapid growth in mobile enabled services are largely in place, an entry by a player such as Google will most definitely change the game for many of the industries existing players.Ade Bamigboye

O2 Media In Targeted UK Mobile Advertising Push - The Return Of Walled Gardens?

December 4, 2009

Analysis of:O2 embarks on targeted UK mobile advertising push | www.totaltele.com

For a long while operators have been considering how best to leverage their key assets – infrastructure and subscribers – so as to increase the rate of revenue generation. With the launch of their O2 More service, O2 are starting a wave of activity which will see operators attempt to take back the initiative and create value from mobile data services. But are we about to see a return to the kind of “walled gardens” that existed in the early days of the mobile internet and do we need to go there?

Mobile Advertising Set To Soar ? Yes, But What Is The Engine For Growth

November 17, 2009

Analysis of:Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is set to soar but only if all mobile channels are used and the combination of enabling technology, analytics and advertiser mindset is focused on identifying the exact context of the consumer before ads are served.

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