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NEWSCORP & DOW JONES, MATCH MADE IN HEAVEN?

July 31, 2007

Analysis of:A family meets today to hear the complexities of a bid for Dow Jones | www.nytimes.com

Once the Bancroft Family et al get past the emotional aspect of selling Dow Jones to Murdoch, it's clear it is truly a match made in heaven. I guess everyone has a different perspective on heaven, the curent business media marketplace makes this a good fit. While Dow Jones has a storied history with WSJ and Barron's, the times they are a changing. Ad pages are decreasing, the saturday launch was less than a total success, a marriage with NewsCorp, especially Fox Business Channel will bode well for Dow Jones. There are numerous synergies, cross promotion opportunities are limitless, in the end it spells SALVATION. Sheldon Senzon JMS Media, Inc. mrmediapro@aol.com

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