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Brief commentary on bancassurance developments in emerging markets.

November 20, 2007

Analysis of:Bancassurance: emerging trends, opportunities and challenges | www.swissre.com

Having a substantial customer base with products that have a common thread drives bancassurance as a distribution system. The local regulatory regime is crucial to development of bancassurance in any country. The internal culture in a bank entering into a bancassurance approach will be vital to success. Change is often required particularly in developing a sales culture.

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