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Like father like son

October 21, 2009

Analysis of:Spain’s TV ads through a big slump | www.rapidtvnews.com

Spain like all European countries looks to the US when it comes to advertising. If ad sales are soft in America they are softer in Europe. When ad sales are robust in the US then six months later same is true for the rest of the world, including Asia.Television and Advertising were invented in the US and will always be an American concept.

Adios print

March 20, 2009

Analysis of:Measuring Newspaper’s Decline | www.rbr.com

With the demise of "downtown local stores" in the 60's and 70's and the automobile replacing pubic transportation, it no wonder daily newspapers are going under. Now with Radio, TV, the Internet and cell phones news is no longerconfined to "the paper". The initial winners will be Radio and TV but eventually the Internet will claim its share. However Radio is not immune and it to shall be reduced by TV, the net and "cell phones".

Its not as easy as it looks

May 15, 2008

Analysis of:NBC launching 24/7 local news channel | www.rbr.com

This is a risky venture with limited upside. This was proven with the expensive demise of a similar venture in Orange county Calif. The basis for success is emphasis on sales rather than programming. Without local ad support there will be no money to improve the "on air look" Secondly you must look as good as the network news and thats not easy.Talent and technology dont come cheap. If one has the funds to ride it out t5hen it can becom a success. Thus the key elements are T & E. Time and Exposure. This type of service takes a wile to gain viewers and without substantial viewers the advertisers will not support the venture. I can not stress enough the necessity to build a STRONG local sales force headed up by a seasoned sales manager. Finally the General manager must come from a sales background with a solid P & L outlook.

Break 'Em Up!

October 2, 2007

Analysis of:Belo, Listening to Investors, to Split TV, Newspaper Assets | online.wsj.com

This is a force in the media business and any sell off or split up is significant to the advertising community

Don't Fix It if It Ain't Broke!

October 1, 2007

Analysis of:2020 Goal Aims to Keep Radio On | www.charlotte.com

I currently am running a national campaign for a client on radio and TV. My radio results are twice as good as TV. This is a Direct Response campaign (utilizing a toll free 800 no.) so we measure the results instantly. I find that small stations in medium markets the best. The major market stations tend to be slightly overpriced. I also found that radio stations that offer bonuses do better. The only downside to radio for my company is the dismal performance of religious stations. Several years ago they were on a par with regular stations but now they are the worst buy. As far as formats I find Country, Smooth listening and Adult Contemporary the best and hip-hop/ rap the worst.

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