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How To Rationalize Ticket Pricing

February 25, 2008

In past two months, ascertain-ment collected data and analyzed ticket prices for Eric Clapton’s sold out concert in Oklahoma City, OK. Clapton’s tickets were sold at a face value of $65 and $85 through Ticketmaster. Yet the secondary market of ticket brokers’ found demand could yield as much as $700 per ticket. We determined that over $250,000 in surplus revenue was not captured by Clapton. The margin ticket brokers trade on could be accruing to the artists by optimally pricing high-quality seats. Conversely, empty seats could be eliminated profitably by reducing prices for low-quality seats, as the cost of selling to an additional customer is approximately zero when there are empty seats.

The Internet & the Music Business: What's Next?

October 10, 2007

Analysis of:HotSpot@Everywhere | telephonyonline.com

How's the music industry going to fix its "Internet strategy"? There is a huge opportunity for digital music companies to create better recording and listening technology that would be worthy of payment. They can focus on the quality of the experience in addition to improving the way we get our music. It's economics.

The Long-Tail Isn’t for PPV and VOD

April 9, 2007

Analysis of:An Analysis of Pay Per View Pricing Events | www.ascertain-ment.com

Why am I paying the same price to watch all new releases on demand? Also, why does on-demand mean watching old shows – again, all for the same price.

A very significant advantage Telecom’s have over cable TV MSO’s are that they posses a lot more data about customer preferences and a lot more addressability.

TelcoTV - Phone companies should understand entertainment is a luxury, not a commodity like tele

April 9, 2007

Analysis of:Content is King - TelcoTV's Start Your Own Networks! | www.lightreading.com

For new TelcoTV, content is king!

Entertainment is a Luxury.

Article Available for Publication

TELECOM'S BEWARE: some have allowed YOUR primary product –

telephones and the management of that division – to lose that!

Telcos: Don’t Commoditize TV!

“To maintain pricing power, you must operate your network like a

luxury, instead of a commodity –– which is what phone service has

become –– a mere utility.”