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Christmas Merchandising: Science or Chance?

October 10, 2007

Analysis of:Stealthily, Stores Start Christmas in October | www.nytimes.com

Christmas merchandisng requires a structured approach that includes timing, theme merchandising, and creating a customer friendly atmosphere. Consumers have a purchasing "cycle" that cannot be ignored. Early set up, proper merchandising techniques, taking advantage of industry discounts all add to selling merchandise at the highest mark up that the market will bear. This increases profitability and the early setup leads to faster stock tuurns if managed properly.

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