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GPS - Stella McCartney designs for Gap Kids

June 11, 2009

Analysis of:Stella McCartney to design childrenswear range for Gap | www.retail-week.com

1- Co-Branding has proved to be very successful, captures consumer attention and gets them in the store to buy. Target and Walmart have done this for years, and now even Gap is tapping into the business. 2- Specialty retailers are using co-branding and licensing agreements to drive newness into their stores as well as to enhance but not take away from the core products. 3- Co-branding will add excitement and drive traffic and sales for Gap.

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