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I'm too sexy for my shirt?

June 25, 2008

Analysis of:Victoria's Secret: We're too sexy | articles.moneycentral.msn.com

1) Has VS gone too far with their lingerie marketing campaigns? 2) Is being too sexy turning away their older customers?

Simply Vera - a big risk for the fashion diva

August 24, 2007

Analysis of:Vera Wang Set to Dress Up Kohl's | online.wsj.com

1) Simply Vera ads are not targeted for Kohl's moderate customers 2) Is the brand and the line strong enough to bring in Federated's customers?

Growth through differentiation, a winning strategy for JCP

August 13, 2007

Analysis of:Back-to-school season boosts Penneys sales | www.retailingtoday.com

What is driving JCP's business? They listen to what their customers want - exclusive merchandise at the JCP value.

VF's counter strategy to retail consolidation and their private label business

August 10, 2007

Analysis of:VF Buys Way into Upscale Jeans | online.wsj.com

1) Due to retail consolidation, slow growth on traditional brands and strong growth in private labels, branded companies need new strategies to compete 2) Branded apparel companies will counter department stores by purchasing high profile designer brands and open their own retail stores

Simply Vera, simply a bargain?

August 1, 2007

Analysis of:Vera Wang Set to Dress Up Kohl's | online.wsj.com

1) A bold move for Vera Wang, will Simply Vera tarnish her Red Carpet designer image? 2) Does a brand name carry that much weight for low-moderate income customers?

Keep On Ticking - Timex Group enters high fashion market

July 30, 2007

Analysis of:How Timex Plans to Upgrade Its Image | online.wsj.com

1) Good move for Timex to expand it's brand portfolio 2) Will it downgrade Versace and Ferragamo's image 3) Will this upgrade Timex's image in the eye of consumer

Here Comes the Budget Bride

July 26, 2007

Analysis of:Budget-minded brides seek deals at discounters | www.msnbc.msn.com

1. Sky Rocketed Wedding Costs create a niche for a discounted bridal market 2. Weddings for the low to average incomes - an underserved market 3. Can big box retailers be a choice of the budget minded bride-to-be?

Luxoittica Buys Oakley for $2.1 Billion

June 22, 2007

Analysis of:Luxottica Buys Oakley For 2.1 Billion Dollars | www.twsbiz.com

1) A very smart and complementary merge 2) Luxottica corners the luxury optics market with Ray-Ban, Chanel, Versace, Prada and other top designer licensed brands 3) Oakley can leverage Luxottica's global distribution platform to truly grow their sports-driven apparel and accessories lifestyle brand.

Battle of Retail Floor Space

June 14, 2007

Analysis of:Stores push aside designers | www.latimes.com

1. Private label brands offer design exclusivity, control and better profit margin to department stores. 2. National brands are losing floor space and need to counter attack with better strategies.

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