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Overdramatization

September 19, 2008

Analysis of:CooperVision Introduces Avaira™ Two-Week Silicone Hydrogel Contact Lenses | www.coopervision.com

To assert that Cooper needs the Avaira to be successful to be a player in the soft contact lens market is simply overly dramatic. Cooper has one of the largest portfolios of soft contact lens product of all of the big 4 manufacturers - B&L, Ciba, and Vistakon. They have much wider range of lens parameters than their competitors, maintaining market share on high prescription patients. They also have multiple plastics available with similar designs to cover those patients whose tear physiology is incompatible with silicone hydrogel materials. I see Avaira as an attempt to keep doctors who currently rely on Cooper as their choice product vendor from reaching for a competor's product when they need two-week replacement cycle for a silicone hydrogel lens.

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