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Underperforming stores may benefit from Landlord negotiations

January 22, 2009

Analysis of:Franchisees May Shut 10,000 Sites in 2009, Group Says | www.bloomberg.com

- The pruning of poor performing locations is critical to the overall success of the venture. - Some underperformers simply need time to improve performance and demonstrate long-term viability. - Operators may be able to lower lease payments as developers and owners feel the pinch of the poor economy and credit crunch. This not only applies to locations that are underperformers, but all locations that are currently leased.

QSR Pizza development pullback indicative of the Industry

December 22, 2008

Analysis of:Pizza QSR Sector Unit Decreases in 2009 | ir.papajohns.com

With restaurants in virtually all sectors struggling with high costs and low traffic building more capacity adds to the strain. Operators must continue their focus on their existing business in order to survive the economic downturn. For the lucky few with cash and financing, expanding today will pay benefits tomorrow.

Going native lends reality to taste tests and consumer preferences.

December 10, 2008

Analysis of:Fresh Palates for Burger King | online.wsj.com

-Taste tests and side by side comparisons are an age old and effective way to show the merits of one product vs. another - Using real consumers in a taste test lends credibility to the claims of the advertisers - BK has used a unique approach to the blind taste test without it being blind

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