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Are Energy Drink Companies Still Growing?

December 5, 2008

Analysis of:Are Energy Drinks Dead? | liquidbrandsmanagement.com

-When will the Energy Drink category of New Age Beverages stop growing exponentially? -What is the threat from new and emerging Energy Drink companies? -Are they new products like Energy Shots that will take away business from Energy Drinks?

Beer Consolidation is only a small part of the total Beverage Consolidation Trend

October 29, 2007

Analysis of:Why Consolidation Storm is Brewing in Beer Industry | online.wsj.com

Three points of why this trend will continue and is only a small part of the total, global beverage strategy. 1. The Big Beverage Wars have guerrillas on all fronts.- Much competition by new players in the industry 2. If you can’t beat them join them.- Mergers, Investments, Acquisitions of new companies 3. Distributors diversification- Beer distributors sell more then big brand beer. Up to 100% more I’ll explain each point in detail…

China Manufacturing, USA Responsibility

October 1, 2007

Analysis of:Toy Recall Shows Challenge China Poses to Partners | online.wsj.com

Is it China’s or the USA fault? Chinese manufacturers are an outsourced service with US specifications. It is up to the USA brands or companies to manage quality control.

Changarros as we Mexican call them!, known as Mom & Pop stores still sell more in Mexico

August 29, 2007

Analysis of:P&G's Global Target: Shelves of Tiny Stores | online.wsj.com

Changarros or Small Mom & Pop stores will continue to sell in Mexico because of: -Geography -Economic buying power -Sheer number of Changarros (about 750,000)

Can Coca Cola Execute and build on Vitaminwater?

August 29, 2007

Analysis of:Coca-Cola Is Said to Buy Vitaminwater | www.nytimes.com

Can Coca Cola execute the business of New Age Beverages like Vitaminwater or have a miss step like with Rockstar energy drink? Will Coca Cola build on the success of Vitaminwater and add New Age Beverages to its portfolio organically or will it have to go out and spend billions of dollars to build on this new trend?

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