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Performance, Trends and Results of Online Video Advertising.

November 12, 2009

Analysis of:UK Internet ad spend overtakes TV for first time | www.reuters.com

Online video advertising performance has often been reduced to compare click through rates on prerolls or overlays versus rich media. But actually, it is more than that. Performance includes emerging technologies (ad formats, reporting, audience and contextual targeting) leading to redefine established advertising business models.

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