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Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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Social Networking & Search Engine Optimization

October 3, 2009

Social Networking & Search Engine Optimization | nacho.icbdr.com

In light of the rapidly growing phenomenon termed social networking, the ultimate goal of search engines is to adopt a risk management program that will enhance the customer experience; to create repeat sales and enthusiastic word-of-mouth referrals. Effective search engine marketing is an ongoing qualified measurement and improvement program. Such a program has to constantly scrutinize the statistical data being collected to optimize the search engine marketing campaign.

Drug Advertising Paradox

September 28, 2009

New Drug Discovery Methodologies - Evolving Role of Clinical Data Managers | projectsolution.webs.com

Advertising by crude definition pertains to the process of promoting the awareness of a product or service to the general public or targeted consumers.Over the past decade, a new advertising product has penetrated the marketplace called "Informecials".Infomercials are a form of controlled advertising, whose content is aimed at educating the prospective buyer of the features and benefits of the product or service in a detailed level. .

Most Efficient Way of New Drug Discovery

September 19, 2009

New Drug Discovery Methodologies - Evolving Role of Clinical Data Managers | projectsolution.webs.com

Information technology and computational systems have advanced the facilitation of finding new and improved drug and chemical products. The role of the Clinical Data Manager in turn will continue to evolve, embracing the new information technology and computational system needs, requirements and concurrent administration and management of clinical trials.

ANATOMICAL PATHOLOGY BUSINESS ANALYSIS

September 4, 2009

ANATOMICAL PATHOLOGY CASE STUDY | projectsolution.webs.com

The Anatomic Pathology Laboratories are taking a hard look at how to improve their standing in the market. Given the current industry trend of consolidation, where a few laboratories increasingly dominate the market, and where reimbursements are under pressure, opportunities to increase capacity, enhance revenue, and mitigate liability are scarce.

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This author consults with leading institutions through GLG