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ATM and Self-Serve Banking Kiosk Market Opportunities
January 8, 2008
ATM withdrawals to hit record levels | www.talkingretail.com
Overall ATM and "advanced function" self-serve banking kiosks, capabilities, and transactions will continue to grow rapidly worldwide, albeit more slowly in developed markets such as the United States. Major under-developed markets including China, Russia, and India are adding devices rapidly. While overall ATM transactions and machine placements will grow, deployers of ATMs will continue to see declines in average transactions per device, the result of the proliferation of ATMs as a ratio of local population. Nevertheless, transaction growth opportunities will occur in all markets as new users are driven to the devices. A major factor in the continued growth of usage globally is the increasing market shift towards payment and cash-access cards of all types, the proliferation of locations, consumer reliance on the added functionality, speed and convenience of the devices, and the profitable strategic shift away from "human-delivered" service to "self-serve".
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